Smarter. Brighter.
Why Apple Watch?
With Apple Watch you can run circles around your fitness and activity goals. Take calls and reply to messages without missing a beat. Set a bedtime routine and track your sleep. Look after your heart health. Connect to emergency services if you need to.* And listen to your favourite music, podcasts and audiobooks.
Learn moreWhy Select?
Discover our 3 year guarantee, world class training, always ready technical support and all the other incredible benefits we have to offer!
Learn moreChoose Apple Watch models to compare.
Apple Watch SE (2nd generation)
Apple Watch Series 9
Apple Watch Ultra 2
Choose models to compare.
Apple Watch SE (2nd generation)
Apple Watch Series 9
Apple Watch Ultra 2
Apple Watch Series 8
Apple Watch Ultra
Apple Watch SE (1st generation)
Apple Watch Series 7
Apple Watch Series 6
Apple Watch Series 5
Apple Watch Series 4
Apple Watch Series 3
Apple Watch Series 2
Apple Watch Series 1
Choose models to compare.
Images
Category
GPS
From £219
From €279
GPS
From £399
From €449
GPS
From £799
From €899
GPS
GPS
GPS
GPS
GPS
GPS
GPS
GPS
GPS
—Not Applicable
—Not Applicable
Finish
—
Not Applicable
—
Not Applicable
Titanium
—
Not Applicable
Titanium
—
Not Applicable
—
Not Applicable
—
Not Applicable
—
Not Applicable
—
Not Applicable
—
Not Applicable
—
Not Applicable
—
Not Applicable
Aluminium
Aluminium
Aluminium
—
Not Applicable
Aluminium
—
Not Applicable
Aluminium
Aluminium
Aluminium
Aluminium
Aluminium
Aluminium
Aluminium
Aluminium
Quick Look
Carbon-neutral combinations
Display
Chip
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Blood oxygen
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Temperature sensing
Not Applicable
Emergency SOS
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Water resistance
50m
Not Applicable
Not Applicable
50m
Not Applicable
Not Applicable
100m
50m
Not Applicable
Not Applicable
100m
50m
Not Applicable
Not Applicable
50m
Not Applicable
Not Applicable
50m
Not Applicable
Not Applicable
50m
Not Applicable
Not Applicable
50m
Not Applicable
Not Applicable
50m
Not Applicable
Not Applicable
50m
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Available Cellular Connectivity
Battery
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Apple Watch Essentials
Service and support from the people who know your Apple Watch best.
Learn moreAccessories
Protect with power. Power up with protection.
Find the perfect balance for you and your Apple Watch.
Shop now
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