Apple Premium Partner in the UK and Ireland

Select is an Apple Premium Partner, offering the latest iPhone, Mac, iPad, Apple Watch, AirPods and Apple accessories online and in stores across the UK and Ireland. Whether you're upgrading your iPhone, choosing a new MacBook, finding the right iPad for work or study, or looking for accessories, our Apple Specialists can help you choose the right technology for you.

Shop online or visit your local Select store for expert advice, flexible finance, trade-in options, fast delivery and Click & Collect. We also provide Apple authorised repairs, technical support and training, helping you get more from your Apple devices long after you've made your purchase.

iPhone 18 pro tagline image Apple iPhone 18 Pro hero image
Coming soon. Coming soon.
Apple iPhone 18 Pro hero image
Coming soon. Coming soon.
Apple iPhone duo hero image
Apple AirPods 5 hero
Available from 18.09. Available from 18.09. Available from 18.09.
Apple AirPods 5 hero
Apple Watch 12 hero desktop / tablet
Apple Watch 12 Hero mobile
Coming soon. Coming soon.
Apple Watch 12 hero desktop / tablet
Apple Watch Ultra 4 Hero mobile
Coming soon. Coming soon.
Apple Watch Ultra 4 hero desktop / tablet

Speed. Smarts.
green lightning icon Staying power.

Students and teachers save
up to 10% on MacBook.

Learn more
Apple student memoji icons
From 
€799.00
  or £19/mo on humm. or €72/mo on humm. (£499.17 ex.VAT.)
Shop now

With M6 and M5 Pro.

Pre-order now.
Available from 22.09. Pre-order now.
Available from 22.09. Pre-order now. Available from 22.09.
Pre-order now
Apple Mac mini hooked up to studio display

With M5 Max and M5 Ultra.

Pre-order now.
Available from 22.09. Pre-order now.
Available from 22.09. Pre-order now.
Available from 22.09.
Pre-order now
Apple Mac Studio

Goodbye, old friend.
Hello, new one.

Learn more
Image of two blue MacBook Air M4 machines, one above the other, both with half open screens

View all Apple products.

See whats new.

New for your business.

Apple iPhone accessories

NEW

iPhone Accessories

Shop iPhone Accessories

From £19 From €19 From £19

Apple watch accessories

NEW

Watch Accessories

Shop Watch Accessories

From £19 From €19 From £19

Discover Select services and more.

Discover Select business solutions.

STUDENTS

Claim your back to CollegeUniversity discount today.

CLEARANCE

Visit our incredible clearance store to grab a fantastic deal today.

FINANCE

Split your payments with flexible finance on humm.

PAY MONTHLY

Business payment solutions, powered by Propel.

FREE DELIVERY

Free, fast home delivery on all orders over £40.

Free, fast home delivery on all orders over €40.

Fast direct delivery on all orders.

IN STORE

Click & Collect. Order online and collect from your local store, all within just 15 mins.

Apple iPhone 18 Pro Hero

NEW

iPhone 18 Pro

The ultimate Pro iPhone.

Coming soon. Coming soon.
Energy label
Product information sheet
Apple Watch Series 12

NEW

Apple Watch Series 12

A work of heart.

Coming soon. Coming soon.
Apple AirPods 5

NEW

AirPods 5

Discover the magic of Active Noise Cancellation.

From 
€149.95
  Available from 18.09. Available from 18.09. Available from 18.09.
Pre-order now

Exclusive Offers.

Apple Watch Series 11 with Sport Band
New Save €89.01
Apple Watch Series 11 with Sport Band
From €359.99 Regular Price €449.00
Apple iPhone Air
New Save €409.00
Apple iPhone Air
From €930.00 Regular Price €1,339.00
Apple iPhone 16
Apple iPhone 16
From €1,029.00
Apple iPhone 16 Plus
Apple iPhone 16 Plus
From €979.00

Service, Support and more.

Select business services.

SUPPORT

Select

3-year Extended Warranty

Giving you peace of mind from the date of purchase on your Mac, iPad or iPhone.

SUPPORT

Select

Technical Support

Remote and in-store technical support for all of your Apple devices.

SUPPORT

Select

Training Courses

Helping you get the most out of your Mac, Apple Watch, iPad, iPhone, and iCloud.

SUPPORT

Apple

Authorised Service Provider

Servicing and repairs from Apple authorised technicians.
Classroom of children using iPad in an education setting

EDUCATION

Apple

Education Specialist

Empowering teachers and inspiring students through technology.

BUSINESS

Apple

Authorised Reseller

Empowering businesses and supporting employees through technology.

BUSINESS

Select 360

Inventory management solution.

Powerful products, perfect accessories and an all-encompassing management solution.

Apple

Authorised Service Provider

Ship to a nearby repair center or we can collect from your business.
Apple Financial Services by propel

Business Pay Monthly

powered by Propel

Payment solutions available to keep your business growing.

Select 360

Inventory management solution.

Powerful products, perfect accessories and an all-encompassing management solution.

Business specialist

Dedicated personnel

Get unmatched support and device management with our APP services.

Trade in your current device.

MacBook Pro 16‑inch (M5)
New
MacBook Pro 16‑inch (M5)
From €3,499.00
Apple 27-inch 5K Studio Display XDR (2026)
New
Apple 27-inch 5K Studio Display XDR (2026)
From €3,499.00
MacBook Pro 14‑inch (M5)
New
MacBook Pro 14‑inch (M5)
From €2,249.00
iMac 24-inch (M4)
iMac 24-inch (M4)
From €1,829.00
Apple Studio Display
Apple Studio Display
From €1,799.00
MacBook Air 15-inch M5
New
MacBook Air 15-inch M5
From €1,749.00
Apple 27-inch 5K Studio Display (2026)
New
Apple 27-inch 5K Studio Display (2026)
From €1,699.00
MacBook Air 13-inch M5
New
MacBook Air 13-inch M5
From €1,449.00
Apple Mac mini (M4)
Apple Mac mini (M4)
From €1,199.00
Apple Mac mini (M5 Pro & M6)
New Preorder
Apple Mac mini (M5 Pro & M6)
From €1,079.00
MacBook Neo
New
MacBook Neo
From €799.00
Apple Magic Keyboard with Numeric Keypad (USB-C)
Apple Magic Keyboard with Numeric Keypad (USB-C)
From €199.95
Apple Magic Trackpad
Apple Magic Trackpad
From €139.95
Apple Magic Trackpad (USB‑C)
Apple Magic Trackpad (USB‑C)
From €139.95
Apple Magic Mouse (USB‑C)
Apple Magic Mouse (USB‑C)
From €85.95
Dbramante MacBook Sleeve | Nyhavn
Dbramante MacBook Sleeve | Nyhavn
From €79.95
Dbramante MacBook Sleeve | Oxford
Dbramante MacBook Sleeve | Oxford
From €39.95
Mophie USB-C to USB-C v3.1 Charge and Sync Cable - 1.5m
Mophie USB-C to USB-C v3.1 Charge and Sync Cable - 1.5m
From €24.95
Mophie Essentials | USB-A to Lightning Cable
Mophie Essentials | USB-A to Lightning Cable
From €22.99
Mophie Essentials | USB-C to Lightning Cable
Mophie Essentials | USB-C to Lightning Cable
From €22.99
Apple Service and support icon

Expert Service and Support

Whether you're setting up a new device or need a screen replacement, Apple Support has you covered.

Reliable business solutions to increase productivity for your business.

Learn more
Apple education icon

Financing and credit plans

Finance your business

Enjoy flexible finance options and spread the cost over time, or pay in full using your preferred payment method.

Flexible payment options available for small and medium businesses.

Learn more
Apple shipping icon

Buy online, pick up in-store

Place your order online and collect it from a local store.

Learn more
Apple Lock icon

Secure networks and infrastructure

Get peace of mind with our business services.

All things iPhone.

Apple iPhone 17e
New
Apple iPhone 17e
From €879.00
Apple AirTag (Four Pack) 2nd Gen
New
Apple AirTag (Four Pack) 2nd Gen
€119.95
Apple AirTag (2nd Gen)
New
Apple AirTag (2nd Gen)
From €35.95
Apple Cable MagSafe Charger 2M
Apple Cable MagSafe Charger 2M
€59.95
Secrid Cardprotector for Magsafe
New
Secrid Cardprotector for Magsafe
From €49.95
Zagg iPhone Cases for iPhone Air
New
Zagg iPhone Cases for iPhone Air
From €39.99
Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
€115.95
Apple iPhone Air Bumper
New
Apple iPhone Air Bumper
From €45.95
Apple Clear Case with MagSafe for iPhone 17
New
Apple Clear Case with MagSafe for iPhone 17
From €59.95
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
€69.95
Apple TechWoven Case with MagSafe for iPhone 17 Pro
New
Apple TechWoven Case with MagSafe for iPhone 17 Pro
From €69.95
Vonmahlen Vegan Leather Folio for iPhone Air
New
Vonmahlen Vegan Leather Folio for iPhone Air
From €49.99

Featured Accessories.

Need help?

If it's Apple, we've got you covered. As an Apple Authorised Service Provider, we're equipped to get your Apple device working as it should, whatever the issue.

Book an appointment

Stores near you

With 23 Select stores across the UK and Ireland, there is always an Apple expert near you.

With 23 Select stores across Ireland and the UK, there is always an Apple expert near you.

With 23 Select stores across the UK and Ireland, there is always an Apple expert near you.

Find a store

Why Select?

Whether you're just getting started with Apple or looking to upgrade a favourite, Select is the go-to destination for expert advice, premium products, and unmatched service.

Learn more

Apple Services

Quick Checkout.

Mac Studio, Apple M5 Ultra chip, 30C CPU, 64C GPU, 96GB UM, 1TB SSD, 10Gb Ethernet - Silver
New Preorder
Mac Studio, Apple M5 Ultra chip, 30C CPU, 64C GPU, 96GB UM, 1TB SSD, 10Gb Ethernet - Silver
€6,699.00
Mac Studio, Apple M5 Max chip, 18C CPU, 32C GPU, 36GB UM, 512GB SSD, 10Gb Ethernet - Silver
New Preorder
Mac Studio, Apple M5 Max chip, 18C CPU, 32C GPU, 36GB UM, 512GB SSD, 10Gb Ethernet - Silver
€3,049.00
Apple AirTag (Four Pack) 2nd Gen
New
Apple AirTag (Four Pack) 2nd Gen
€119.95
Apple Cable MagSafe Charger 2M
Apple Cable MagSafe Charger 2M
€59.95
Apple Magic Keyboard iPad Air 11-inch (M4 / M3 / M2) | UK KB - Black
Apple Magic Keyboard iPad Air 11-inch (M4 / M3 / M2) | UK KB - Black
€329.95
Apple Magic Keyboard iPad Air 13-inch (M4 / M3 / M2) | UK KB - Black
Apple Magic Keyboard iPad Air 13-inch (M4 / M3 / M2) | UK KB - Black
€349.95
Apple Siri Remote
Apple Siri Remote
€69.95
Apple iPhone Air MagSafe Battery
New
Apple iPhone Air MagSafe Battery
€115.95
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
New
Apple Case iPhone 17 Pro TechWoven Case with MagSafe - Sienna
€69.95
Apple AirPods Pro 3
New
Apple AirPods Pro 3
€249.95
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
Apple Magic Keyboard | USB-C | Touch ID for Mac computers with Apple silicon - Silver | UK
€169.95
Apple Magic Keyboard | USB-C - Silver
Apple Magic Keyboard | USB-C - Silver
€119.95
Apple EarPods with USB-C
Save €1.96
Apple EarPods with USB-C
Special Price €17.99 Regular Price €19.95
Apple EarPods with Lightning Connector
Apple EarPods with Lightning Connector
€19.95
Apple EarPods with 3.5mm Headphone Jack
Apple EarPods with 3.5mm Headphone Jack
€19.95
Apple Cable MagSafe Charger 1M
Apple Cable MagSafe Charger 1M
€49.95
Apple USB-C to Lightning Cable (2m)
Apple USB-C to Lightning Cable (2m)
€35.95
Mac Studio (M3 Ultra)
Mac Studio (M3 Ultra)
€6,399.00
Mac Studio (M4 Max)
Mac Studio (M4 Max)
€3,049.00
Apple Magic Keyboard iPad Air 13-inch (M4) / (M3) / (M2) | UK KB - White
Apple Magic Keyboard iPad Air 13-inch (M4) / (M3) / (M2) | UK KB - White
€349.95

Some of our favourites

Beats iPhone Case
Save €17.95
Beats iPhone Case
From €42.00 Regular Price €59.95
Beats Solo Buds True Wireless Earbuds
Beats Solo Buds True Wireless Earbuds
From €89.95
Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
Beats Studio Buds+ True Wireless Noise Cancelling Earbuds
From €199.95
iMac 24-inch (M4)
iMac 24-inch (M4)
From €1,829.00
Apple iPhone 16
Apple iPhone 16
From €1,029.00
MacBook Pro 16-inch (M4)
MacBook Pro 16-inch (M4)

Out of stock

Therabody Theragun Sense - White
Therabody Theragun Sense - White
€299.00
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
Theragun Elite (5th Gen) Handheld Percussive Massager - Black
€379.00
Tonies Toniebox Starter Set
Tonies Toniebox Starter Set
From €89.99
Withings Body Scan
Withings Body Scan
€399.95
Withings Body Smart
Withings Body Smart
€99.95