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View all Apple products.

Mac

From £599 From €729

iPhone

From ~~£699~~ £598 From ~~€899~~ €773

iPad

From £329 From €419

Watch

From £219 From €249

Music

From £129 From €149

TV & Home

From £149 From €169

Accessories

From £19 From €19

Entertainment

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AirTag

From £35 From €39

Discover Select services and more.

LIMITED

Trade-In. It's never been easier to trade-in your old device in-store.

UPGRADE

Upgrade to iPhone 16 or iPhone 16 Plus today.

UPGRADE

Upgrade to iPhone 16 Pro or iPhone 16 Pro Max today.

FREE

Home delivery. Free home delivery on all orders over £40.

Home delivery. Free home delivery on all orders over €40.

FINANCE

Flexible and affordable. Split your payments with humm financing.

IN STORE

Click & Collect. Order online and collect from your local store, all within in just 15 mins.

SUPPORT

Authorised Repair Provider. Explore our service options.

NEW

iPhone 17 Pro

All out Pro.

Available from 19.09. From £1099 or £25/mo on humm. Available from 19.09. From €1339 or €48/mo on humm.

Pre-order

NEW

Apple Watch Series 11

The ultimate way to watch your health.

Available from 19.09. From £369. Available from 19.09. From €449.

Pre-order

NEW

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

Available from 19.09. From £219. Available from 19.09. From €249.

Pre-order

Exclusive Offers.

Expert Service and Support

Whether you're setting up a new device or need a screen replacement, Apple Support has you covered.

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Financing and credit plans

Enjoy flexible finance options and spread the cost over time, or pay in full using your preferred payment method.

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Buy online, pick up in-store

Place your order online and collect it from a local store.

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Need help?

If it's Apple, we've got you covered. As an Apple Authorised Service Provider, we're equipped to get your Apple device working as it should, whatever the issue.

Book an appointment

Stores near you

With 21 Select stores across the UK and Ireland, there is always an Apple expert near you.

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Why Select?

Whether you're just getting started with Apple or looking to upgrade a favourite, Select is the go-to destination for expert advice, premium products, and unmatched service.

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